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About

Who we are

Founded in 2017 and based in Belgrade, Serbia, we specialize in men's grooming, with distribution centers across Serbia, Bosnia & Herzegovina, Montenegro, and North Macedonia.

We're proud to be the region's first and only company dedicated to this niche, committed to redefining the modern man's grooming experience.

Our vision is to lead in distributing top-quality grooming products for men. We want to set the highest standards when it comes to product quality, innovation, and providing exceptional service. Our goal is to carefully select a wide range of premium grooming essentials that meet the unique needs and preferences of modern men all around the world.

We're committed to being environmentally responsible and making a positive impact on both the grooming industry and the environment. Our vision goes beyond just changing grooming routines; it's about creating a culture of self-assurance, individuality, and timeless style. We aim to be the trusted choice for both businesses and individuals, elevating the grooming experience to new levels of sophistication and self-expression.

Our values

Our values - Reuzel
Our values - Richard Finney and Nemanja Veselinović
Our values
Our values - Distribution
Our values - Nemanja Veselinović
Quality First

Quality First

Our promise is to deliver top-tier grooming products. We prioritize quality in every aspect, from carefully chosen products to exceptional customer service.

Customer-Centric

Customer-Centric

Our customers are our core focus. We're dedicated to meeting their needs, providing outstanding customer service, and constantly seeking new ways to elevate their grooming journey.

Tradition and Innovation

Tradition and Innovation

Honoring age-old grooming traditions, we also embrace innovation, offering a mix of classic and contemporary products to suit our customers' varied tastes.

Inclusivity and Diversity

Inclusivity and Diversity

We embrace diversity in every aspect and are committed to offering grooming solutions that appeal to individuals from all backgrounds and preferences.

Our structure

Explore our company structure and relations.

Our structure More about brands
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Interested to work with us?

If you are a brand seeking to expand, feel free to reach out.

Contact us